Craig Parr

Chief Executive Officer

Craig graduated from Huntington University with degrees in Business and Psychology, earned an MBA from Indiana Wesleyan University, and received the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations from the American College. Craig has invested his entire career in the financial services industry with much of his sales career serving in multiple leadership roles with the Illinois Mutual Life Insurance Company which spanned 30 years. With the decision to redirect his focus to work with an independent advisory firm, Craig joined Clarity Group Midwest and longtime ally Bill Hurckes to build on the burgeoning growth and success the firm has achieved. Craig’s primary role at Clarity Group Midwest will be spearheading the overall operations of the business with an emphasis on firm. strategy, change management, and new business development. Craig is a business builder that translates vision into action – ensuring alignment and driving operational excellence across the company.

Craig is passionate about Clarity Group Midwest and it’s commitment to serving and helping people fulfill the life aspirations they have for their families and businesses with tailored financial solutions and unwavering client support. Expanding on the success of the firm, Craig is focused on branding the Clarity Group Midwest as a premier regional advisory firm serving and helping clients live richly throughout their lifetime. With our client-first approach and objective of growing our presence in the Midwest, the team is continually investing time, money, and energy in the firm to enhance the services, tools, and technology available to exceed client expectations.

Craig and his wife Christine have twins, a son Alan, and daughter Anna that are pursuing their own dreams. Beyond family and business, Craig enjoys working with youth, coaching teams, going on mission trips, a Salvation Army Fan, a sports enthusiast, loves working out, and taking long walks with Christine and their Golden Retriever, Reagan.