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William Hurckes
William Hurckes
Bill@claritygroupmw.com

Founder/Advisor

Bill graduated from Monmouth College, Monmouth, Illinois in 1981 with a degree in education. His early dream of coaching basketball at the college level was realized in 1986 when Bill began coaching football and basketball at Knox College. In 1988,...

William Hurckes
Craig Parr
Craig Parr
Craig@claritygroupmw.com

Chief Executive Officer

Craig graduated from Huntington University with degrees in Business and Psychology, earned an MBA from Indiana Wesleyan University, and received the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations from the American College. Craig has invested his entire...

Craig Parr
Craig@claritygroupmw.com

Chief Executive Officer

Brandon Hurckes
Brandon Hurckes
Brandon@claritygroupmw.com

Advisor

Brandon is a graduate of East Peoria Community High School and a recipient of the esteemed Golden Apple Scholarship which is awarded to the top 100 graduating high school seniors in Illinois that are going into the educational field. He...

Brandon Hurckes
Monica Newberry
Monica Newberry
Monica@claritygroupmw.com

Director of First Impressions

Monica joined Clarity Group Midwest in April of 2014. She has a wealth of knowledge and experience after 10 years of managing an investment office and another 10 years of administrative duties at a local law office in Peoria, IL....

Monica Newberry
Monica@claritygroupmw.com

Director of First Impressions

Lisa Cawley
Lisa Cawley
Lisa@claritygroupmw.com

Director of Business Development

Lisa joined Clarity Group Midwest in April of 2019. She is a graduate of East Peoria Community High School and went on to receive her bachelor’s degree in Business Administration from the University of Illinois Springfield. She started her professional...

Lisa Cawley
Lisa@claritygroupmw.com

Director of Business Development

Chris Hurckes
Chris Hurckes
Chris@claritygroupmw.com

Chris is a graduate of East Peoria Community High School.  He graduated from Illinois State University, receiving his BS in Athletic Training.  He then went on to Ohio University to receive his master’s degree in athletic training. Chris joined Clarity...

Chris Hurckes
William Hurckes
William Hurckes
Bill@claritygroupmw.com

Founder/Advisor

Bill graduated from Monmouth College, Monmouth, Illinois in 1981 with a degree in education. His early dream of coaching basketball at the college level was realized in 1986 when Bill began coaching football and basketball at Knox College. In 1988, Bill also entered the financial services industry on a part-time basis in order to earn extra income for his family. After 4 successful years at Knox, Bill moved back to the high school level because the demands of college coaching athletics were keeping him away from his growing family.

In 1992, Bill was at a crossroads with his dual careers. Continue teaching and coaching, or to go full time in the financial services industry? Nearly 30 years later, Bill knows he made the right decision. By applying the listening, problem-solving, and communication skills he acquired during his teaching/coaching tenure, Bill has built a very successful, full services financial planning firm.

Bill takes great pride in getting to know his clients and learning what is truly important to them. Before he and his clients discuss recommendations, Bill implements a thorough Q & A to obtain the necessary information so he can thoroughly understand his client’s mindset and their primary objectives.

With over 400 clients, Bill and everyone at Clarity Group Midwest are continually investing time, money, and energy in the firm to enhance the services and technology available to their clients.

Bill and his wife, Yvonne, have two sons, Brandon and wife Amy, Christopher & his wife Ashley, and four grandchildren, Aubrey, Evan, Olivia & Adelynn.

He and Yvonne currently reside in East Peoria.

Craig Parr

Chief Executive Officer

Craig graduated from Huntington University with degrees in Business and Psychology, earned an MBA from Indiana Wesleyan University, and received the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations from the American College. Craig has invested his entire career in the financial services industry with much of his sales career serving in multiple leadership roles with the Illinois Mutual Life Insurance Company which spanned 30 years. With the decision to redirect his focus to work with an independent advisory firm, Craig joined Clarity Group Midwest and longtime ally Bill Hurckes to build on the burgeoning growth and success the firm has achieved. Craig’s primary role at Clarity Group Midwest will be spearheading the overall operations of the business with an emphasis on firm. strategy, change management, and new business development. Craig is a business builder that translates vision into action – ensuring alignment and driving operational excellence across the company.

Craig is passionate about Clarity Group Midwest and it’s commitment to serving and helping people fulfill the life aspirations they have for their families and businesses with tailored financial solutions and unwavering client support. Expanding on the success of the firm, Craig is focused on branding the Clarity Group Midwest as a premier regional advisory firm serving and helping clients live richly throughout their lifetime. With our client-first approach and objective of growing our presence in the Midwest, the team is continually investing time, money, and energy in the firm to enhance the services, tools, and technology available to exceed client expectations.

Craig and his wife Christine have twins, a son Alan, and daughter Anna that are pursuing their own dreams. Beyond family and business, Craig enjoys working with youth, coaching teams, going on mission trips, a Salvation Army Fan, a sports enthusiast, loves working out, and taking long walks with Christine and their Golden Retriever, Reagan.

Brandon Hurckes
Brandon Hurckes
Brandon@claritygroupmw.com

Advisor

Brandon is a graduate of East Peoria Community High School and a recipient of the esteemed Golden Apple Scholarship which is awarded to the top 100 graduating high school seniors in
Illinois that are going into the educational field. He graduated from Monmouth College,
receiving his BA in Elementary Education.

Brandon joined Clarity Group Midwest in 2017 heading up the marketing and client development department.
He has since pursued his role in advising and currently holds FINRA Series 6, 7 and 66 licenses as well as his Life and Health Insurance licenses. He continues to invest time and energy to
enhance client services and technology.

Brandon currently lives in East Peoria with his wife Amy and three children, Aubrey, Evan, and
Olivia. When he isn’t working, Brandon enjoys spending time with his family, riding the
motorcycle, hunting and golfing.

Monica Newberry
Monica Newberry
Monica@claritygroupmw.com

Director of First Impressions

Monica joined Clarity Group Midwest in April of 2014. She has a wealth of knowledge and experience after 10 years of managing an investment office and another 10 years of administrative duties at a local law office in Peoria, IL.

In addition to being the pleasant voice you hear on the phone and smiling face that greets you before appointments, as the Director of First Impressions, Monica oversees the day to day operations of the firm and will handle most of the non-investment services required for each household. When clients need assistance, Monica is the primary contact for our clients.

Monica lives in Mackinaw, IL with her three children,  Matthew, Jackson, and Jenna.

Lisa Cawley

Director of Business Development

Lisa joined Clarity Group Midwest in April of 2019. She is a graduate of East Peoria Community High School and went on to receive her bachelor’s degree in Business Administration from the University of Illinois Springfield. She started her professional career at Illinois Mutual where she worked in worksite underwriting and disability insurance and quickly rose up the ranks. In 2018, she left Illinois Mutual and joined the Ware Group as an independent agent specializing in workplace benefits working directly with employers.

Lisa’s role as Director of Business Development will be to take charge of several key administrative and marketing duties. Additionally, she will work alongside our CEO to help facilitate future growth and evolution. Lisa currently resides in East Peoria with her husband Clint and 4 children. In her spare time, Lisa enjoys spending time with her kids and attending their sporting events.

Chris Hurckes
Chris Hurckes
Chris@claritygroupmw.com

Chris is a graduate of East Peoria Community High School.  He graduated from Illinois State University, receiving his BS in Athletic Training.  He then went on to Ohio University to receive his master’s degree in athletic training.

Chris joined Clarity Group Midwest in 2019 after spending the past 7 years as a certified Athletic Trainer.  Chris will begin his career with the firm learning all facets of the business, eventually working his way into an advisory role.

Chris currently lives in Woodstock with his wife, Ashley, and daughter, Adelynn. When he isn’t working, Chris enjoys spending time with his family, golfing, reading, and collecting stamps.